Here is a typical compare and contrast that I had to write during my Ph.D
Success, Innovation, and the
Business Professional
Every business professional,
new or seasoned, hopes to be remembered for a contribution to their field. As
realistic occurrences can make or break a strategic plan, the true heroes
emerge through countless changes, experiments and discomforts. Two chapters in
this assignment map out the directions for success through the environmental,
professional and personal experiences of two CEO’s.
Michael Dell,
CEO of Dell, Inc.
Natural philanthropist and
customer centered, Michael Dell offers the world products that are made to
order by his customers’ specifications and needs. Defining the unusual, yet
direct business model, Michael Dell based his business on a one-on-one customer
relationship base, using no intermediaries.
Resistance in
Presenting and Furthering Research, Ideas and Programs
In pure confidence, Michael
Dell prepared his company for all possibilities by making customers one of the
main source of input in strategic planning and product development. Making sure
a large percentage of this company’s research and development was budgeted,
Dell created and stood beside a customer segmentation model which focused on
geographic and demographic marketing tactics.
Environmental, Professional and Personal Successes
Based on Dell’s customer
needs and preferences, knowledge advantage acquired from customer interactions
by ways of forums, feedback and marketing was able to successfully test
corporate strategy through automated approaches which made up 90% of supply
chain transactions. Through these strategies, Dell was able to identify what
parts needed the most attention and what would attract the most profit.
Andy Grove,
CEO of Intel Corporation
Entrepreneurial mentor and
leader over the semiconductor device industry, Andy Grove revolutionized a chip
that could boost the memory and functionality of a computer like never before. Andy
was able to put his passion aside for the service of customers and focus on the
fear, paranoia and skeptical windows of the industry as a whole.
Resistance in
Presenting and Furthering Research, Ideas and Programs
Andy influenced his managers
and leaders to listen for the alarms of change and be prepared for drastic competition.
His outlook for the future was to examine the past to plan the future by using
a strategic inflection plan, or a turning point plan that occurs when a company
thinks and acts in managing constant evolution.
Environmental,
Professional and Personal Successes
Through the evolution of
Moore’s Law and some true confidence, Intel was sure that the world would
always need fast and efficient processing chips, so this lead to a highly
successful strategy referred to as the 3-legged tool. Technology, marketing and
manufacturing would now be equal in decision making when it came to
experiments, debates and discussions. These plans became part of Intel’s
culture and edge over competitors.
The Compare
and Contrast of Two CEO’s – Dell vs. Grove
Although both CEO’s come from
different eras of business, they both present historical perspectives in
representing a customer first strategy. Dell presented management strategies that
were more relatable to modern business professionals standing by the
elimination of the “middleman” (Krames, 2003, p.59), while Grove used more
theoretical strategies offering advice that “only the paranoid survive”
(Krames, 2003, p.135). Both Dell and Grove are also clearly prepared for all
possible changes with strong plans in research and development.
References
Krames,
J. A. (2003). Place the customer at the epicenter of the business model.
In What the best CEOs know: 7 exceptional leaders and their lessons
for transforming any business (pp. 55-77) Blacklick, OH
McGraw Hill Professional Publishing. http://site.ebrary.com/lib/ncent/docDetail.action?docID=10045327&p00
Krames,
J. A. (2003). Prepare the organization for drastic change. In
What the best CEOs know: 7 exceptional leaders and their lessons for
transforming any business (pp. 131-152) Blacklick, OH McGraw
Hill Professional Publishing. http://site.ebrary.com/lib/ncent/docDetail.action?docID=10045327&p00
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